Marketing is not just about selling. It's about meeting the needs of the customers. Business students will recollect that sometimes we look at the entire marketing function by looking at its segments. Called 7 P's (there were 4 P's originally, with 3 more P's added later on):
Product
Price
Placement
Promotion
4 additional P's for service marketing:
Performance / Physical evidence
People
Process
You will find excellent resources for these sub-functions on the net. Prof. Geoff Lancaster's Marketing Lectures are available online at this link: http://www.marketingmasters.co.uk/enter_resources.htm
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